Dress To Impress
Dress to Impress is a multiplayer dress-up video game developed on the game platform Roblox. Created by owner under the name of Gigi, the game was originally developed in a hot-pink map with inspirations from game Fashion Famous, the Barbie film released in 2023, and Barbie-inspired clothing pieces. Contrary to the final release, where pinks were traded in for high-end designer fashion, the game has since reached immense popularity through various memes and outfits, reaching over 1 million concurrent players on numerous occasions.
History › 2023-Early 2024: Beginnings
Dress To Impress first opened on November 4, 2023 for a small pre-release. The game included a countdown to November 11th and quickly gained popularity. The pre-release lobby featured a small character customization system, allowing players to try a small selection of hairs and items. After the countdown ended on November 11, 2023, the game officially released with the main gameplay loop: a 30 second intermission, 3 minutes to dress up, and a runway period. A month after release, Dress To Impress reached over 37 million visits, 100,000 favorites, and 35,000 likes. During this time, new items, content, and gameplay mechanics were added, such as new runways and Robux items. On December 20, 2023, Roblox deleted the game due to inappropriate content. The game reopened a day later with small changes.
History › 2024: Collaborations, Virality, and Awards
During early 2024, Dress To Impress participated in various Roblox events such as The Hunt First Edition and The Classic. The game reached half a billion visits, and became a meme on TikTok due to the “Pose 28” pose. The emote also became part of another TikTok trend in September 2024 in which users hit the pose while showing off their real-life outfits.Summer 2024 brought a lot of attention to Dress To Impress. With a successful update release, the game reached over 1 billion visits. By July 2024, the game had become a viral online phenomenon and received significant praise from video game critics, with its popularity extending to players outside the Roblox platform. This was partly attributed to celebrities such as Madison Beer, Pokimane, Kai Cenat, CaseOh, and YouTuber James Charles playing the game in several livestreams and videos. With Dress To Impress’ first ever collaboration with Charli XCX’a album Brat, the game hit over 600,000 concurrent players on release day of the collaboration. At the 2024 Roblox Innovation Awards, Dress to Impress won the awards for Builderman Award of Excellence, Best Creative Direction, and Best New Experience. Additionally, the game was nominated for the People's Choice award.In September 2024, Dress to Impress routinely had the most concurrent players of any game on Roblox, usually averaging over 250 thousand, and reached over 2 billion visits.
History › 2025-2026: Lasting Impact
On August 7, 2025, Dress To Impress was featured in YouTube's Roblox Museum. The exhibit included an area themed around the game, showcasing items and features such as Pose 28, the Basic Mermaid Tail, the Trend-Setter Skirt, Style Showdown challenges, and the Petal Dress. On September 5, 2025, during the Roblox Innovation Awards 2025, Dress to Impress was nominated for the Best Simulator category. Dress To Impress has become a staple in the Roblox community, becoming one of the fastest games to reach 1 billion visits. The game now includes various quests, game modes, and other features. Additionally, the game has launched successful collaborations with brands and a toyline licensed by PhatMojo.
Gallery › Icons
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Gallery › Logos
- Only official logos are shown in this gallery. Logos are made by MissLunaArts or Bugaliciaz.
